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»I have the best ideas, when I imagine I am my own customer.« Charles Lazarus (*1923), American entrepreneur, founder Toys´R´Us _______________________________________________________ The CANVAS team is distinguished by thinking and acting in the customer’s mind. We don’t start working until we understand the customer. The thinkers. They arrange, manage and control projects. They are in close contact with customers and work out functional and strategically action plans. They serve as an interface between customer and agency. The creative ones. They realise ideas and animate the customer’s demands. When creating communication solutions they illuminate ideas. The realising ones. They realise action plans and the creative design so that the customer’s target group is impressed. They ensure that the achievements of the creative ones reach your target group. |
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